F1 has teamed up with Puma to release its first ever collaborative brand clothing range, as the sport continues to build its ‘cool’ identity within a growing audience. Heavy on black with simplistic design, many garments boldly feature a very prominent modern F1 logo, but they were also developed to reflect some of the sport’s most iconic features.
“We looked at a lot of different material to try to give us inspiration and two key things came out of that,” explained creative director Stefano Favaro. “One of those was the chequered flag and the other was one of Nigel Mansell’s racing suits from his time at Williams – which I picked because he was one of my favourite drivers!
