OH BROTHER
It is well known that the birth of two global sportswear companies, Adidas and Puma, was fuelled by a family feud between two German brothers, Adi and Rudolf Dassler. After working together for 30 years, the pair fell out shortly after the second world war; Rudi founding Puma in 1948 and Adi starting, you guessed it, Adidas in 1949. What started the rift is a point of contention. The most common explanation is that Rudi had an affair with Adi’s wife, Käthe, for which he was never forgiven. Other theories suggest it was Rudolf’s increasing suspicion that his brother was behind his conscription into the German army and thus his short imprisonment by the allies.
