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The Independent UK
The Independent UK
National
Shahana Yasmin

Mamdani’s new campaigns in Mandarin, Bengali and Spanish wins hearts: ‘Bro’s collecting languages like Pokémon’

New York City mayor Zohran Mamdani has discovered a novel way to promote free Broadway tickets for the city’s high-school students: speaking directly to them in Bengali, Mandarin, and Spanish.

The multilingual videos, which were released as part of a campaign promoting a lottery for more than 2,000 free Broadway tickets, have quickly become a talking point in their own right, with social media users praising Mamdani’s apparent talent for languages and celebrating the effort to reach New York’s famously diverse communities.

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