An Indian jewellery brand has sparked a buzz online after its presence was spotted in a Pakistani television drama during a wedding sequence. The brand was Malabar Gold & Diamonds, whose shopping bag featuring its logo was noticed during Abu Bakr and Zaryab’s nikah in Dar-e-Nijaat. Clips of the scene have since circulated on Instagram, with viewers reacting to the unexpected appearance of the Kerala-based jewellery company in the ARY Digital show.
Dar-e-Nijaat, starring Sheheryar Munawar and Dur-e-Fishan Saleem, is among the highest-rated and currently most-watched Pakistani dramas. The ARY Digital show revolves around themes of faith, love, betrayal and redemption.