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Tom’s Hardware
Tom’s Hardware
Technology
Jon Martindale

Major UK PC retailer, Ebuyer, bought out of administration by notorious backer — PC component listings mostly nuked in favor of furniture, garish iPhone cases, and air fryers as Frasers Group takes the helm

Ebuyer website on August 13.

The UK's second biggest PC retailer, Ebuyer, has been bought out of administration by Frasers Group, the entity founded by Sports Direct owner Mike Ashley, which runs House of Fraser, Flannels, Jack Wills, Game, and a range of other businesses. This news follows the surprise closure of the business last week, when staff were unexpectedly sent home early, and the doors to the offices closed.

Ebuyer is a bit of an institution within the UK's PC enthusiast space. Founded in 2000, the site was well known for offering a wide selection of DIY components and pre-built systems, and competed with the likes of Scan and Overclockers UK for customers. It even expanded during the pandemic when PC and component sales picked up, but it's faced a downturn in sales ever since, and increasing competition has seen it fail to retain profitability.

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