
The MLB is the first big-league sports property to officially have a CBD sponsor, a move that will give the league a piece of the growing CBD market in the U.S, estimated to be worth $4.9 billion worldwide this year and projected to reach $12.64 billion by 2026.
Charlotte’s Web (TSX:CWEB) (OTCQX:CWBHF) has signed a deal designating it the “Official CBD of MLB,” which includes exclusive category rights and covers this year’s postseason and an additional three years.