A MAJOR fundraising effort by the engine of the grassroots Scottish independence campaign has been launched to get ready for a major Yes push in 2023 – and every donation will be doubled.
Believe in Scotland’s sister campaigning group, Business for Scotland, will match the first £50,000 raised pound for pound.
The group has guaranteed supporters that 100 per cent of all funds raised will be spent on campaigning materials, leaflets, canvassing systems, posters, books, billboards, polling and videos.
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Believe in Scotland said: “None of the money raised will be spent on wages, office space or admin costs because business-owning Yes supporters have already taken care of all those costs.
“So, if we raise £50,000, we get £100,000 to support our campaigning with local Yes Groups.”
A video has been released by Believe in Scotland to launch the fundraiser, showing the organisation's progress and its role in laying the foundation for Yes success.
Since its launch in January 2019, Believe in Scotland has distributed more than 2.6 million items of independence campaigning material in partnership with local Yes groups and activists.
With the business network financially behind it, the group’s goal is to shift independence polls through consistent, concise information and grassroots activism.
127 local Yes Groups are now affiliated with and campaigning under the Believe in Scotland campaign umbrella.
Those groups all maintain their independence but have elected 17 regional representatives to the Campaign Steering Group, making it the first fully inclusive and democratic grassroots led Yes campaigning organisation of this scale.
“The campaign is funded entirely by individual donations and memberships,” says Believe in Scotland. “We do not accept funds from any political party, and we are political party neutral.”
Gordon MacIntyre-Kemp, the founder of the Believe in Scotland campaign, said: "We reach out to the undecided and soft-no voters and help them to Believe in Scotland. Whilst others complain, we campaign. Whilst others seek social media likes from the Yes community, we seek future Yes votes from the people of Scotland.
“2023 will be the year we help convince Scottish voters that independence is normal and to realise that independence is inevitable.
“This Crowdfunder is about the Yes movement helping us to help them get Scotland to Yes.”
Their sold-out book, Scotland the Brief, is receiving an upgrade in the form of a second edition, out at the end of the month. The book features up-to-date arguments for the next independence referendum and a new look. The launch will be in Glasgow on November 30.
Believe in Scotland runs the largest and most active Yes Group on Facebook, titled "Believe in Scotland", which has 30,600 members sharing campaign tips and discussion on how to reach voters.
The campaign's 17 local pages are in their infancy but are growing and other social media platforms are also receiving investment, giving the organisation a combined reach of one million people through social media on a single day during its August Day of Action.
The group has co-ordinated a further two national days of action and six billboard campaigns to reach millions.
The 2021 Autumn of Action saw the polls move from 47% to averaging 53% at the campaign’s end, with one poll registering 55% Yes. However, independence campaigning then stopped for the Holyrood elections and Yes support inevitably dropped again.
