A range of interior paints with a macabre twist has been launched – letting Brits decorate their homes with paint that matches the shades of damaged lungs, throats, and feet, caused by smoking. Dubbed “The Killer Collection”, six shades of breath-taking paint have been colour-matched from the myriad of hues seen in the shocking pictures printed on cigarette packets in the UK.
An ad campaign announcing the range, and its suggestive paint names, has also been released highlighting the new range. A bright red, named “Ruined Crimson”, is a match for a cancerous throat, while “Dark Foot” coincides with the purple-ish shades seen on a decaying foot, where a smoker has lost a toe.
Created by nicotine pouch brand ZYN, the paint range is designed to encourage Brits to ditch cigarettes for reduced-risk alternatives.
