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Fortune

Orianna Rosa Royle

Luxury gym CEO scopes out new locations by standing outside train stations and grading potential members

Third Space Luxury Millennials London

(Credit: Courtesy of Third Space)

While exclusive gym Third Space might be best known for its celebrity clients, including David Beckham and Prince Harry, executives aren't just targeting the ultra-wealthy and celebrities.

Instead, they're focussing on millennials willing to pay a premium for some luxury peace and quiet away from their hectic lives.

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