Longstanding British brand reboots with paid-for bike fits, transferable warranty, and a bike that focuses on pedalling efficiency

Pearson .

Speaking to a select group of media, a Pearson representative began with the statement, "High-performance bicycle retail is broken."

His argument centred on the lack of any proper handover between a brand and their customer, many relying on the bike shop, and others assuming that the customer is happy and able to set the bike up at home, themselves, correctly.