There is an aura of assertiveness about Michele Kang, as she walks through the reception area of a central London hotel. It is there again in her handshake, then it is most prominent when she is soon calmly, yet enthusiastically, explaining her firm belief that investing in women’s sports makes total business sense.
She has already put her money where her mouth is. A couple of weeks ago, the owner of Washington Spirit in the National Women’s Soccer League, Lyon’s women’s team and London City Lionesses announced a $50m (£39m) investment to improve female athletes’ health.
