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The Independent UK

Sport

Harry Latham-Coyle

Lloyds Bank to become England’s first back-of-shirt sponsor

Lloyds Bank Lloyds England RFU

The Rugby Football Union has secured a multi-million-pound deal with Lloyds Bank .
Lloyds Bank will become the first back-of-shirt sponsor for both England 's men's and women's rugby teams.
The bank's name and black horse logo will debut on the Red Roses' shirts during their match against Australia in Manchester.
O2 have been England ’s front-of-shirt sponsor for three decades, while Allianz took the naming rights to Twickenham in 2024 in a 10-year sponsorship deal.
RFU chief executive Bill Sweeney said: “This is a truly significant partnership for the RFU and marks an important moment for rugby in England. Lloyds is one of the country’s most recognised and proudly British brands, and their commitment extends far beyond visibility on the England shirt.”

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England to make major change to kit after striking sponsorship deal with Lloyds Bank

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