A pair of personal trainers from Liverpool have set up a new company, with the aim of offering a "first of its kind" solution to health and fitness.
Alex Sloan, 28, and Levi Osborne, 24, founded Limitless Lifestyle Community in May 2022 in a bid to offer unlimited personal training seven days a week, and to build a sustainable lifestyle rather than a quick fix. Based at The Lab on Dale Street, Limitless Lifestyle Community focuses on a holistic approach, with its founders determined to "put an end to this unrealistic and unhealthy approach to living a healthy lifestyle".
It differs from many gyms and training facilities by offering unlimited personal training for a set monthly fee — meaning sessions can cost as little as £8.50, compared to the average price of £35-£60 per session elsewhere. There's also a 24/7 support group, a sustainable nutrition plan, meditation, yoga, massage and social events.