Liverpool expect to make more than £60m a year from a new kit deal with Adidas that will come into effect from the start of the 2025-26 season.
The German sportswear company will become Liverpool’s kit supplier when Nike’s five-year contract expires. In a tender process for a five‑year contract Adidas, which last supplied the Anfield club’s kit between 2006 and 2012, won against Nike and Puma.
