After spending more than $700 million to attract talent and produce its product in 2022, it shouldn’t come as a surprise that LIV Golf made little to no money in its inaugural year.
The upstart circuit led by Greg Norman and financially supported by Saudi Arabia’s Public Investment Fund is currently locked in a high-stakes antitrust lawsuit with the PGA Tour. A motion filed Monday with the U.S. District Court for Northern California saw LIV lawyers admit to “virtually zero” revenue in 2022 in an argument against the Tour, which wishes to add PIF and its governor, Yasir Al-Rumayyan, as plaintiffs in a countersuit against LIV.
