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Broadcasting & Cable
Broadcasting & Cable
Business
Jack Reid

Life Imitates Dystopian Art: Netflix’s ‘Squid Game’ Reality Competition Series Breaks Real Bad

Squid Game: The Challenge.

When Netflix first announced its reality game show Squid Game: The Challenge, the streamer immediately drew pushback from fans of its source material, the 2021 mega-hit scripted South Korean sci-fi thriller about a group of cash-strapped people enticed to play deadly games in the pursuit of prize money.

Still, touting a hefty $4.56 million in prize money, Netflix managed to find 456 British contestants willing to sign the papers and appear on The Challenge. Netflix was also able to parlay its new competition show to its best audience numbers in two months (also read our Netflix ratings roundup here). 

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