LG has announced a new picture mode for its TVs. Creator Original Picture Mode is described as an "industry-first picture setting for streaming", and essentially lets the filmmakers decide exactly how the picture should look. Think of it as a step on from Filmmaker Mode.
Because while Filmmaker Mode disables post-processing enhancements for a truer picture, the new mode lets the filmmakers decide parameters such as shadow detail, colour balance, noise reduction and motion handling. These will differ for each film, allowing content creators to have their movies look exactly as they would like.
