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The Guardian - AU

National

Luca Ittimani

Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets

Levi Globe United States Australia Melbourne

a pair of blue Levi's jeans featuring a red tab on the pocket — Levi’s alleges it has lost sales and faced ‘incalculable and irreparable damage to [its] goodwill, reputation and standing with consumers’, court filings in California show. Photograph: Sean Gallup/Getty Images

Global jeans giant Levi’s has launched legal action against Australian clothing company Globe and one of its brands for sewing tags on to pockets – which it says is “blatant copying” of its trademark design.

The US denim giant made the same claim 15 years ago against the same brand, S-Double, founded by Shawn Stussy and owned by Melbourne-headquartered Globe.

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