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TechRadar
TechRadar
Jacob Krol

Letting go of plastic packaging is harder than it sounds, with Disney explaining: “The biggest challenge was presentation” in its Princess doll redesign.

Classic Doll Box on shelf.
Sustainability Week 2026

This article is part of a series of sustainability-themed articles we're running to observe Earth Day 2026 and promote more sustainable practices. Check out all of our Sustainability Week 2026 content.

When most people think of the latest action figure or doll from Disney, they’re probably focused on the pose, the included accessories, or deciding which one to bring home — or add to cart.

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