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Broadcasting & Cable

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Daniel Frankel

Less Than 36% of Netflix Viewing in U.S. Comes From Originals

Netflix

Only 35.6% of the 14.8 billion hours of viewing on Netflix that occurred from January through March of this year was for original TV shows and movies, Omdia said.

Crunching data from PlumResearch, the Informa research company's conclusion flies against a popular narrative — that the oracle-like brilliance of top Netflix executives Reed Hastings and Ted Sarandos presciently predicted a pullback of content by Hollywood's incumbents, and in a move of heartbreakingly staggering genius they set about building their original content juggernaut, powered by a $17 billion budget.

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