Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
Lifestyle
Carter Sherman

Less politics, more makeup: the unraveling of Teen Vogue under Trump 2.0

copies of Teen Vogue
Copies of Teen Vogue at ane event in New York on 24 October 2015. Photograph: Jamie McCarthy/Getty Images for Teen Vogue

In late 2016, just a few weeks after Donald Trump won his first presidential election, Teen Vogue published a story that set the internet ablaze: “Donald Trump Is Gaslighting America.”

The story garnered more than 1.3m hits, making it the magazine’s most-read story of the year. Elaine Welteroth, then the editor-in-chief, told NPR that the day it published, Teen Vogue sold “in that month, more copies of the magazine than we had that entire year”. It was a transformative moment for the publication: proof that a magazine long associated with Disney child stars and headlines like “Prom Fever!” could shine light on the political dimensions of young people’s lives.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.