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Ural Garrett

Lenny Kravitz’s pirate king Bawma fronts the villains of IO Interactive’s bold James Bond reimagining 007 First Light

James Bond James Bond 007 Lenny Kravitz IO IO Interactive EA SPORTS IOI MI6 TechRadar

Lenny Kravitz' character Bawma in 007 First Light.

Following the surprise announcement that Milla Jovovich is joining Hitman: World of Assassination and Gemma Chan’s upcoming turn as Selina Tan in 007 First Light, the entire energy in the room changed when Lenny Kravitz stepped onto the stage at IO Interactive’s showcase. This was fresh off the reveal of his swaggering new character, the pirate king Bawma, in the next James Bond adventure.

IOI wants to redefine how players connect to the Bond mythos in 2025 and beyond. During our conversation, Senior Licensing Producer Theuns Smit made one thing clear: Kravitz didn’t just join the world; they built part of it around him.

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