
The £100m spending spree has lost its novelty value. When it may only yield a solitary player, when the biggest buyers’ summer expenditure could be double or even triple that, when £100m was far less than promoted Nottingham Forest paid out last summer, it may not feel like such an extraordinary event after all.
But the £100m loaning spree represents an altogether newer development. The dynamic is different, too: the nine-figure sum may reflect the purchase prices of the players being borrowed, not the amounts their temporary employers will have to fork out to acquire their services for the season.