Prime Hydration is the latest energy drink to take the beverage market by storm with youngsters desperate to get their hands on a bottle - but can they buy the hit drink? The beverage range launched by social media superstars KSI and Logan Paul has been flying off the shelves since it arrived in the UK back in June.
The only retailer in the country that regularly stocks the lucrative drink is Asda, with the supermarket selling out almost instantly. So much so that they are now limiting customers to only three bottles each to try and combat the popularity of the product, reports the Liverpool Echo.
Despite Asda being the only supermarket with the drink it has not stopped it appearing all over the country in smaller retailers. The product is sold for just £2 in Asda however resellers are selling for ten times that in corner shops and petrol stations.