‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s

Ben Cohen says there are ‘millions of people who support Ben and Jerry’s and support its social mission’. Composite: The Guardian/Getty Images

Ben & Jerry’s ice-cream in the tub is still great, but the brand’s newest chocolate-covered ice-cream bar on a stick?

“It ain’t the same,” Ben Cohen, the company co-founder, told the Guardian. Sure, the chocolate coating is still thick enough, but the ice cream itself is “kinda fluffy”, Cohen said – an insult in the ice-cream world that suggests extra air was added to cut costs.