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The Conversation
The Conversation
Jeff Galak, Associate Professor of Marketing, Carnegie Mellon University

What a western Pennsylvania ’90s-style Pizza Hut reveals about nostalgia

A "classic" '90s-style Pizza Hut represents a powerful window into how human beings interact with the past. Tracy A. Woodward/The Washington Post via Getty Images

A Pizza Hut in southwest Pennsylvania was recently highlighted for preserving its retro 1990s appearance, even as hundreds of other locations have closed across the United States.

For locals and nostalgic onlookers, this specific restaurant in Irwin, Pennsylvania – whose faded outdoor murals feature the Teenage Mutant Ninja Turtles and New Kids on the Block – offers more than just a place to grab a stuffed-crust pizza. It represents a powerful window into how human beings interact with the past.

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