Latinos account for 19% of the U.S. population and contribute over $3 trillion to the GDP. However, they are significantly underrepresented in Hollywood, both on-screen and behind the scenes. Despite their substantial contributions to the entertainment industry's revenue, Latinos hold less than 5% of leading roles and executive positions.
A report from McKinsey highlights that Latinos are avid consumers of Hollywood content, representing 24% of box office ticket sales and streaming subscribers. Per capita, they watch more films than any other ethnic group in the U.S., attending an average of 3.3 films annually. Despite this, less than half of major media companies include Latino representation in their boardrooms. Their representation in leading on-screen roles remains below 5%, and they occupy a similarly low percentage of executive and creative decision-making positions.
