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Marie Claire
Marie Claire
Lifestyle
Clementina Jackson

Lands’ End and Harris Tweed are Making Heritage Country Dressing Chic Again

A model wearing a tweed blazer from the lands' end harris tweed collaboration.

The fashion industry might have an overwhelming preoccupation with all things fresh, buzzy, hyped-up and new, but there’s much to be said for style that’s of the more timeless type, too. After all, it’s these more classic pieces—elegant in their sheer simplicity and grounded in tradition—that have the sartorial staying power to become true wardrobe staples, and endure far beyond the never-ending churn of short-lived trends.

That’s why, especially following a month of back-to-back Fashion Week shows—many of them so exceedingly out-there that they will likely never see the real-life light of day—it feels particularly refreshing to see a collection thats sole focus is to make “timeless pieces that celebrate heritage, whilst appealing to today’s lifestyle”. No fads or desperate ploys for viral success, here... Introducing: Lands’ End x Harris Tweed, the unexpected fashion collaboration that’s making legacy-led, quality, durable and functional fashion cool again.

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