
Lamborghini’s wealthiest customers are still buying supercars—but tariffs are taking a quiet toll on the bottom line.
“Being the U.S., by far our biggest market, we could not, let’s say, increase the price [at] the same level as the tariffs were increased, and, at the same time, the market was going down,” CEO Stephan Winkelmann told Fortune. “So we had less cars sold, and with less margin on those cars to be delivered in the second half of the year.”