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Motor1
Motor1
Business
Anthony Alaniz

Lamborghini Created A Spotify Playlist To Match Music With Its Engines

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The first successful mass-market in-car radio didn’t arrive until halfway through 1930. What did people listen to before then? Probably lots of wind noise, but the automotive audio landscape has drastically changed since then, with a world’s worth of music now available in our pockets. Lamborghini is using music streaming in a creative way to curate three Spotify playlists designed to enhance the sound of their engines – the V8, V10, and V12.

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