Lamborghini CEO warns tariffs have forced even its wealthiest consumers—who have an average of 5 cars in their garage—to waver on buying a new ride

(Credit: David Paul Morris—Bloomberg/Getty Images)

• Lamborghini CEO Stephan Winkelmann said some of its moneyed customers are holding back on new car purchases as tariffs remain unstable between the U.S. and EU. The U.S. is the company’s biggest market, and despite recent record results and an order backlog that provides some cushion against a sales slowdown, Winkelmann said tariffs have the potential to deal the company a blow. 

President Donald Trump’s tariff instability is putting the economy on hold, and even Lamborghini’s deep-pocketed customers aren’t immune.