The same handful of names have dominated the electric shaver category for years, and while the big players have steadily improved what's under the hood, the actual designs haven't changed all that much. You know the drill: long, contoured handle, rubber grip, a price tag that makes you wince when it's time to replace the foil head.
That's something personal care appliance maker Laifen seems determined to shake up. This relatively fresh brand has built a reputation in the last few years by taking categories the big guys had got comfortable in, like high-speed hair dryers and electric toothbrushes, and producing kit that looks and performs like flagship money but doesn't actually cost it.
