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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Ladbrokes adverts banned for attracting under-18s with football managers

A tweets by Ladbrokes featuring the headline 'Ladbrokes next manager to leave odds' above the photos and odds on two managers
One of the promoted tweets that the ASA ruled was irresponsible and must not appear again. Photograph: ASA/PA

The advertising watchdog has banned two adverts run by the sports betting business Ladbrokes for appealing to under-18s by featuring well-known Premier League managers including Frank Lampard and Eddie Howe.

The Advertising Standards Authority (ASA) launched an investigation into the two promoted tweets, published in January and February, after concerns that the use of images of managers of top flight teams would break UK rules banning ads that have a “strong appeal” to young people under 18 years old.

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