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The Guardian - UK
The Guardian - UK
Comment
Rafael Behr

Labour and the Tories are banking on a return to the ‘old normal’. That’s not what voters want

Clcokwise from top left: Margaret Thatcher in 1979, Tony Blair in 1997, Theresa May in 2016 and Keir Starmer in 2024.
Clcokwise from top left: Margaret Thatcher in 1979, Tony Blair in 1997, Theresa May in 2016 and Keir Starmer in 2024. Composite: Tim Graham/Getty Image/Martin Godwin/The Guardian/Andy Rain/EPA/Wiktor Szymanowicz/Anadolu/Getty Images

Unpopular politicians take consolation in the thought that opinion polls are sometimes wrong and often describe the wrong thing. They capture the moment but don’t predict the future. A midterm poll measures how much voters like the government. A general election asks whether the opposition is trusted to take over. It isn’t the same question.

Labour’s hopes for recovery rest on that distinction. The plan is that economic growth and governing competence will boost general wellbeing in the coming years. That will dial up the risks associated with other parties, especially for Reform UK. Voters who lack enthusiasm for the prime minister may be persuaded to stick with him if the alternative is Nigel Farage.

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