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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Prime market: YouTube star Logan Paul’s £2 energy drink listed on eBay for £10k

Logan Paul KSI Pepsi Asda Prime eBay
Logan Paul and KSI’s drink is being sold exclusively via Asda at £2 a bottle. Teenagers have even been getting out of bed to queue outside Asda at 6am to get their hands on it.
Logan Paul and KSI’s drink is being sold exclusively via Asda at £2 a bottle. Teenagers have even been getting out of bed to queue outside Asda at 6am to get their hands on it. Photograph: Scott Garfitt/AP

One bottle is listed on eBay for £10,000 and teenagers have even been getting out of bed to queue outside Asda at 6am to get their hands on it – the Prime Hydration energy drink is bubbling over.

The drink is a new venture from social influencers KSI and Logan Paul who were boxing rivals and YouTube favourites before becoming business partners and branching out to take on the likes of Coca-Cola and Pepsi.

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