Kim Kardashian has revealed she's closing down KKW Fragrance - and the brand will have a re-vamp.
The reality star, 41, has suggested she will remove her estranged husband's initial from the company's name as she said it will relaunch under a brand new name.
The mother-of-four says the changes will take place in the coming months, as the website will close at midnight on May 1st.
Kim revealed the news in a social media post on Friday, telling fans: "On May 1st at midnight, @KKWFragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name.
"...And under a new web store where you can purchase from all beauty categories under one site."
She continued: "Fragrance as many of you know is deeply personal for me.
"I put my heart and soul into every bottle, and I'm so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017."
Kim added: "Thank you from the bottom of my heart for your loyalty and love these last few years.
"I cannot wait to introduce you to the next chapter of my fragrance journey—I promise I won’t be gone for too long.
"In the meantime, enjoy 40% off sitewide until supplies last. With Love Always, Kim."
In the comments section, fans begged her to drop Kanye's initial from the brand name.
One person wrote: "Yes get the WEST out of the brand! Smart gworl."
Another wrote: "West is out the doorrr."
A third told her: "Take ur name back!!! Yes!! Girlboss!!!"
Kim previously temporarily shut down KKW Beauty back in August - telling fans she is making a huge change to her products' formulas.
She said at the time: "To our loyal customers, it all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the past four years.
On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.
"I'm excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned."
Kim continued: "In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.
"Thank you so much for being on this incredible journey with me, and I promise we won't be gone for too long."
However the shop has not reopened since, and now KKW Fragrance is shutting down.
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