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The Independent UK
The Independent UK
Rachel Dobkin and Tom Murray

Kim Kardashian stuns Skims fans with faux pubic hair underwear launch: ‘Marketing genius or fever dream?’

Kim Kardashian Kim Kardashian Skims Instagram

Kim Kardashian’s Skims has entered the merkin market in launching a product aptly named “The Ultimate Bush.”

The shapewear company is known for testing the limits of undergarments. About two years ago, Kardashian’s company came out with faux nipple bras.

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