It seems Kim Kardashian and Kanye West have received equal custody of Demna Gvasalia in their divorce: Less than a month after Ye announced his three-way collaboration with Yeezy Gap and Balenciaga, Kim has been revealed as the new face of the luxury brand.
Given Kardashian’s enthusiasm for head-to-toe Balenciaga looks, the brand’s fresh campaign shouldn’t come as a surprise — this is the same woman who, for last year’s Met Gala, let Demna cover up her famous figure in black lycra. Yet with her ex Ye showing off an equal, if not more faithful, loyalty to Balenciaga — foregoing his own Yeezy slides for its Crocs collaboration, influencing Demna to also drop his last name, and dressing his new girlfriend Julia Fox in all Balenciaga — it is shocking that Kanye isn’t the one becoming the face of the luxury brand. On the other hand, Kim is more of the influencer type, and perhaps a better fit for business.
