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Evening Standard
Evening Standard
Lifestyle
Giulia Crouch

Khloe Kardashian has a new 'protein popcorn': could our protein obsession be doing more harm than good?

Khloe Kardashian said she is ‘excited for fresh decade’ as she celebrates milestone birthday (Lev Radin/Alamy/PA) -

Enterprising Khloe Kardashian has launched a new product: Protein Popcorn.

It’s a savvy move. Protein is the golden child of macronutrients right now. Hitting your #goals means eating more of it – it’s hailed as the key to weight loss, muscle gain, and all-round health. Or so the story goes.

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