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Marie Claire

Lifestyle

Zoe Anastasiou

Kendall Jenner and Hailey Bieber's Coachella looks prove that 'quiet luxury' is 2023's new mood

Kendall Jenner Hailey Bieber Coachella Camila Morrone Luxury Dani Michelle Khaite The Row

Camila Morrone at Coachella

If you feel like the term 'quiet luxury' has been inescapable over the last few weeks, you're not alone. Thanks to Gwyneth Paltrow's court trial and the subsequent return of season 4 of Succession, the fashion industry has been collectively ruminating over this noticeable new aesthetic.

(In fact, the shift has been so prominent, that we've seen a +967% year-on-year increase in searches for the term "quiet luxury brands.")

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