From this week, people will be able to get their hands on the new Hazelnut Choc Flavour Coco Pops in Asda and Iceland stores nationwide, landing in other major supermarkets this month - for one year only.
With 30% less sugar than other chocolate flavoured cereals, the new breakfast option will turn milk into a chocolatey hazelnut flavour. Kellogg’s Coco Pops experts have spent over a year at the business’ Manchester-based factory perfecting the new taste which combines cocoa with notes of hazelnut.
The launch follows limited edition Strawberry & White Choc Flavour Coco Pops that landed on shelves last year, with shoppers buying more than 4,000 boxes of the cereal every day in 2021.
With fans of the cereal often taking to Twitter to recommend combining original Coco Pops with hazelnut milk-alternatives, the new addition to the range is expected to prove popular.
Amalia Diamanti, Kellogg’s food designer, said: ‘’We spent over 12 months developing the new cereal to ensure it was the perfect flavour combination of cocoa and hazelnut. Coco Pops has such a magical way of transforming milk into a chocolatey swirl, and hazelnut flavour is a natural pairing with it so we can’t wait to hear what everyone thinks.”
In 2018, Kellogg’s reduced sugar in Original Coco Pops by 40 per cent to help families make healthier choices in the morning. This followed a reduction of 14 per cent in 2017, meaning Coco Pops now has half the sugar it did five years ago. The original variety, as well as this new limited edition, are non HFSS (non-high in fat salt sugar) cereals.
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