“Stevenage Woman” who is socially conservative and previously voted Tory could hold the key to Labour victory at the next election, Keir Starmer has been told.
Think tank Labour Together suggested the party needed to win over this sort of voter to propel Mr Starmer to No10.
The group, formed from his 2020 leadership campaign, coined the personification to describe a key segment of the population Labour must appeal to at the next election in around 18 months' time.
