North West has set social media alight once again, this time after appearing in a TikTok video with a bold and highly stylised look that included fake tattoos, faux piercings, blue contact lenses and long blue braids.
The 12-year-old's transformation, shared on the joint account she runs with her mother, Kim Kardashian, rapidly dominated online conversation and reignited scrutiny surrounding the way the former couple navigate the visibility of their children. The video was, to some, a glimpse into the pressures of being a celebrity kid, while to others, it was a question mark about the limits of young people's fashionable expressions and individuality.
