The $2.8 billion proposal aimed at settling numerous antitrust claims against the NCAA and major college sports conferences has encountered a significant obstacle. During a recent hearing, U.S. District Judge Claudia Wilken expressed skepticism towards a plan that would allow schools to pay athletes directly, raising concerns about potential restrictions on payments athletes receive from booster-funded organizations.
One of the primary methods for college athletes to monetize their name, image, and likeness (NIL) is through NIL collectives. These collectives accounted for 81% of the $1.17 billion spent on NIL deals with college athletes last year, as reported by Opendorse.
