Jonah Hill is now selling merch with the branding "Complete Unrelenting Control" amid claims made by his ex-girlfriend that he was "emotionally abusive" during their relationship.
Days earlier, professional surfer Sarah Brady branded the actor a "misogynist" as she leaked alleged screenshots of texts he sent her during their relationship.
And now, it has been revealed that the 39 year old's new streetwear brand Meaningful Existence is selling an "emotional baggage tote" for $20, with the wording "Complete Unrelenting Control".
The brand's tagline also features on his line's shirts, hats and socks. Jonah launched the brand by dressing as his alter-ego, Prophet Ezekiel Profit, while attending a Lakers game alongside Real Housewives of Beverly Hills star Lisa Rinna, wearing apparel from Meaningful Existence.
The brand is a satirical take on the lives of lifestyle and wellness influencers and also offers products such as "Infinite Hug" weighted blankets and "Smells Like Wealth" candles.
Speaking to Complex about his Prophet Ezekiel Profit character, the 21 Jump Street actor said: "[The] main slogan of Meaningful Existence is, 'The more you pay, the happier you get.' For starters, you can attain Meaning by buying. I believe that accumulating material possessions is the key to achieving true happiness."
Three per cent of sales from Meaningful Existence goes to nonprofit therapy resources and mental health services. The brand also has a partnership with the online therapy platform, BetterHelp.
Jonah's new merchandise line comes after his ex-girlfriend Sarah Brady, who works as a surf instructor, took to Instagram to brand somebody - who is thought to be Jonah Hill - a misogynist. Although she didn't initially say she was talking about Jonah, Sarah shared several screenshots of an alleged conversation the pair had.
Taking to the social media app to share a string of alleged text messages between her and Jonah, Sarah didn't hold back when she plastered the screenshots over her Instagram stories.
In one text shared on Sarah's story and published by TMZ, Jonah said: "Plain and simple. If you need: Surfing with men. Boundaryless inappropriate friendships with men. To model. To post pictures of yourself in a bathing suit. To post sexual pictures. Friendships with women who are in unstable places and from your wild recent past beyond getting a lunch or coffee or something respectful. I am not the right partner for you."
Sarah told fans that she's been "healing" since the end of their one-year relationship.
The couple went Instagram official in September 2021, with engagement rumours swirling in February 2022.
Last summer, Jonah was then spotted kissing another woman on a beach in Malibu, which sparked split rumours.
Jonah is now with Olivia Millar, with the couple welcoming their first child together in May 2023.
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