When Joe Willock was signed permanently by Newcastle United for the far from piffling sum of £25m he was the hottest young midfielder around six months before Bruno claimed that crown.
Willock, the young Gunner with heavy artillery, had scored in a record seven successive matches while on loan and his signature was so desired United spent the whole of their summer budget on one player.
However last season was one of brutal reality - only two goals from 29 league appearances and by March dawned Brazil's Bruno had taken over as United's midfield hot shot.