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The Economic Times
The Economic Times
Business

IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewers

JioStar on Monday said the 2026 edition of the Indian Premier League became the most-watched season in the tournament's history, with total reach crossing 1.2 billion viewers across television and digital platforms.

The broadcaster said TATA IPL 2026 recorded a 7% year-on-year increase in reach, while cumulative watch-time touched 870 billion minutes, underlining the league's enduring appeal as India's biggest sporting spectacle.

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