JetBlue just got hit with a lawsuit alleging the airline uses passengers’ personal data to jack up ticket prices, and the whole thing started with a recent X post. A proposed class action complaint filed this week claims JetBlue tracks everything from your payment details to your browsing habits, then feeds that info into an algorithm to set fares that the lawsuit calls “dynamic surveillance pricing.” The airline denies it, but lawmakers aren’t buying the explanation, and now they’re demanding answers.
According to The Hill, the lawsuit centers on New York resident Andrew Philipps who booked a flight to Florida in December. According to the complaint, JetBlue collected his personal details, accommodations preferences, and payment info without his knowledge, then allegedly shared that data with third parties to influence pricing.
