
Jellycats are loved by adults and kids alike. Despite its recent fame on TikTok, the trending British brand has just celebrated its 25th anniversary. From whimsical creatures and seasonal lines for Halloween or Christmas, to more classic bears and bunnies, unboxing videos of the toys regularly go viral as fans build their collections. They’re so popular that this summer even saw a wave of Jellycat shoplifting.
Among its most popular designs are the amuseables – a range of toys shaped like food. From bakery goods to sushi, avocados, croissants and chilis, the toys have amassed millions of views on TikTok.