Jelly shoes – or anything to do with this nostalgic '90s sandal style – might seem like a distant memory. But last year marked their tentative comeback, and 2025 has cemented their return in full force.
Like many, I raised an eyebrow when I saw them featuring in major fashion collections, as I couldn’t help but remember their gummy textures from childhood summers. But as I’ve discovered, the jelly shoe revival is surprisingly wearable, elevated, and certainly deserving of a place in our summer wardrobes. The new jelly shoes aren’t the same as the ones we once wore to the beach, as designers and high street brands have reworked this style into a far chicer product.
